Selected Works
A showcase of strategic communications, crisis management, and brand building across two decades of technology leadership.
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Agency ManagementBrand StrategyBusiness DevelopmentCrisis ManagementEvent ManagementGlobal PRGrowth PRInternational PRM&A CommunicationsMarketing StrategyMedia RelationsProduct LaunchSecurity PRSpokespersonStrategic CommunicationsStrategyTech PRThought Leadership
Cybersecurity
Trend Micro
Director of Global Public Relations
Managed global PR strategy for cybersecurity leader's product launches and crisis response.
•Increased 2010 consumer product launch media coverage 300% through integrated strategy aligned with marketing
•Secured New York Times front-page placement above the fold Friday Edition for China cyber threat story, establishing company as nation-state intelligence authority
•Produced Washington DC cybersecurity policy event generating 3 CTO appearances on Fox News Channel, Washington Post, and above-the-fold New York Times coverage
Global PRCrisis ManagementMedia RelationsThought Leadership
Cybersecurity
Panda Security
Vice President Corporate Communications
Drove massive global growth for antivirus manufacturer through strategic PR.
•Increased earned media coverage from 1,250 to 25,000 stories annually, elevated brand ranking from #12 to #4 (Ziff-Davis), contributing to $25M revenue growth
•Secured tier-1 media placements including CNN (2 features), Fox News, Telemundo, Wall Street Journal, PC Magazine, PC World, and eWeek
•Managed product launch communications across Enterprise, SOHO, and Consumer markets
Crisis ManagementMedia RelationsProduct LaunchInternational PR
Enterprise Tech
Microsoft
Trustworthy Computing
Senior Public Relations Manager
Helped managed strategic communications for Trustworthy Computing initiative, including MSRC, SDL, Security Intelligence Report, Azure Cloud security, and HealthVault.
•Transformed HealthVault crisis response during SDK vulnerability discovery, coordinating technical, regulatory, and customer communications
•Collaborated with messaging team and managed PR agency to drive media outreach for three Security Intelligence Reports
•Team communications manager during RSA, Black Hat, and CanSecWest conference programs
Crisis ManagementStrategic CommunicationsSecurity PREvent Management
Media & Streaming
Live365
VP Marketing / SVP Corp Comm
Built Live365 to #1 Internet Radio Network (Arbitron/Nielsen), earning Webby Award and ranking #50 on Streaming Media's Top 100 Executives list.
•Achieved #1 Internet Radio Network ranking with 10M+ monthly listener hours (Arbitron/Nielsen), earning Webby Award and #50 ranking on Streaming Media's Top 100 Executives list
•Averaged 100+ media placements and 20 TV appearances per month, serving as primary spokesperson on CNN, TechTV, and KTLA
•Reduced marketing expenses by $20k/month while increasing brand awareness
Brand StrategyMedia RelationsSpokespersonMarketing Strategy
Internet Infrastructure
Afilias
Director of Corporate Communications
Global communications for the world's second-largest domain registry.
•Guinness World Record for largest TLD migration (.au)
•Managed agency supervision across 6 countries
•Built in-house video/audio production facilities
•Created real-time news tracking tools
Global PRM&A CommunicationsCrisis ManagementTech PR
E-commerce
MeziMedia
SVP, Corporate Communications
Key role in growth leading to $352M acquisition by ValueClick.
•Increased media coverage from 18 to 1,300 stories
•Secured coverage in WSJ (3x) and Forbes (5x)
•Managed global announcements for US and Asian markets
•Developed company's first media databases
M&A CommunicationsMedia RelationsInternational PRGrowth PR
Agency Leadership
iAgency
Co-founder & CEO
Founded and grew pioneering Internet PR firm to $2M+ revenue.
•Launched over 90 websites and products
•Created iAgency Newswire (2,000+ journalists)
•Clients included Warner Bros., HBO, Universal Studios
•Successfully sold agency in 2000
Agency ManagementBusiness DevelopmentTech PRStrategy