Wm Alan Wallace
Strategic Communications Executive | Crisis Management | Cybersecurity PR
Professional Summary
C-level communications executive with proven success building and scaling corporate communications infrastructure for global technology companies. Delivered measurable brand transformation at Microsoft, Trend Micro, and Panda Security. Expert in crisis management, executive messaging, regulatory advocacy, and cross-functional stakeholder engagement. Track record of transforming communications from reactive function to strategic business driver, generating quantifiable revenue and reputation impact.
Professional Experience
Public Relations & Corporate Communications Consultant
Jan 2021 - PresentStrategic communications consultant serving B2B technology, cybersecurity, and SaaS clients ranging from venture-backed startups to established enterprises.
CYBERSECURITY & TECHNOLOGY
- RealDefense (iolo) – Strategic communications for AI-powered cybersecurity portfolio serving 1B+ users. Developing agentic AI optimization messaging using telemetry insights to drive ARR growth; managing RemoveMe product launch with tier-1 media (PC Magazine, USA Today); built competitive intelligence infrastructure monitoring key partners and competitors.
- Resecurity – Positioned emerging threat intelligence platform in tier-1 security media. Secured coverage in 15+ industry publications within the first 90 days.
- RunSafe Security – Launched proactive media program for memory safety and embedded systems security positioning.
- Experian (via Rubenstein PR) – Enhanced messaging for DeFi, fraud technology, and new consumer offerings
DIGITAL PLATFORMS & SaaS
- Nimble CRM – Rebuilt media strategy and database architecture. Increased qualified media engagements by 40% quarter-over-quarter.
- identity.digital (Acquired Afilias 2020) – Led messaging transition post-M&A. Repositioned brand from domain registry to digital identity platform. Initiated new product media campaigns, resulting in 60+ qualified placements and a contract extension.
- Movius Corporation – Relaunched secure messaging platform with financial sector focus. Secured Wall Street Journal, American Banker, and fintech trade coverage highlighting JPMorgan Chase deployment.
EXECUTIVE VISIBILITY & THOUGHT LEADERSHIP
- Chenxi Wang - Rain Capital VC – Developed thought leadership sec related presentation for cybersecurity venture capital principal.
- CyberGuy.com – Writer for feature stories, product reviews, and industry news
AGENCY & STRATEGIC PARTNERSHIPS
- MadisonAlexander Public Relations – Created a comprehensive media database and refined positioning strategy for secure data storage client. Delivered 60% increase in product reviews and tier-1 media placements.
- Rubenstein Public Relations – Created marketing messaging and devised outreach strategy for business development for clients
Board Member
2023 - PresentCollaborate with co-founder Danny Simmons on media, photography, and communications strategy to enhance outreach for this community-driven art space. RUSH provides arts-based educational programs for inner-city youth and opportunities for local artists, partnering with institutions like the Barnes and the Philadelphia Academy of Fine Arts.
Chief Communications Officer
2024 - PresentDirect integrated communications for Gen Z digital media platform and production company.
- Established media relations infrastructure, investor communications program, and internal communications rhythm
- Developed staff media training program, ensuring consistent brand messaging
Chief Communications Officer & Co-Founder
2022Built communications function for Web3/blockchain startup from inception. Developed messaging framework for Seed A announcement and established KPI/OKR measurement infrastructure.
Director, Corporate Communications
2015 - 2020Led global corporate communications for a leading internet infrastructure provider, managing 300+ top-level domains.
- Orchestrated campaign achieving Guinness World Record for largest internet TLD migration (20M+ domains) with global media coverage
- Managed .WEB domain policy strategy with ICANN and Verisign, developing regulatory advocacy messaging
- Built a video/audio production facility for in-house social media and event production and global outreach
- Directed agency relationships across six countries, ensuring consistent global messaging
Senior Global Public Relations Manager
2010 - 2013Managed global PR strategy for cybersecurity leader's product launches and crisis response.
- Increased 2010 consumer product launch media coverage 300% through an integrated strategy aligned with marketing
- Secured New York Times front-page placement for China cyber threat story, establishing company as nation-state intelligence authority
- Produced Washington DC cybersecurity policy event generating 3 CTO appearances on Fox News Channel, Washington Post, and above the fold coverage in the New York Times
Senior Public Relations Manager
2008 - 2009Managed strategic communications for MSRC, SDL, Security Intelligence Report, Azure Cloud security, and HealthVault.
- Transformed HealthVault crisis response during SDK vulnerability discovery, coordinating technical, regulatory, and customer communications
- Directed media/analyst strategy for three Security Intelligence Reports
VP Corporate Communications
2005 - 2008Increased earned media coverage from 1,250 to 25,000 stories annually, elevated brand ranking from #12 to #4 (Ziff-Davis), contributing to $25M revenue growth.